| MR3003 PLANNING AND PRODUCT DEVELOPMENT | ||||||||||||||
| Credits: | 3 | Course Coordinator: | – | |||||||||||
| Contact hours:
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Three hour class session each week | Instructor(s): | BP | |||||||||||
| Textbook(s) and other supplemental materials | 1. Otto K.N, Wood K.L, Product Design : Tehniques in Reverse Engineering and New Product Development, Prentice Hall, 2001
2. Cooper R.G, Winning at New Products, Perseus Publishing, Cambridge, Massachusetts, third edition, 2001. 3. Cross N, Engineering Design Methods: Strategies for Product Design, Hohn Wiley & Sons, Second Edition, 1994. 4. Kotler P at all, Marketing Management: An Asian Perspective, Pearson Prentice Hall, Third Edition, 2003. 5. Ulrich K.T, Eppinger S.D, Product Design and Development, McGraw-Hill, Second Edition, 2005. 6. Urban G.L, Hauser J.R, Design and Marketing of New Products, Prentice Hall International Editions, second Edition, 1993. 7. Wind Y.J, Product Policy, Addison-Wesley Publishing Company, Massachusetts, 1982. |
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| Course information | Mahasiswa akan diperkenalkan tentang peran perencanaan dan pengembangan produk baru bagi peningkatan daya saing perusahaan. Kuliah dilanjutkan dengan bahasan: penentuan strategi pengembangan produk; Tahapan-tahapan utama pengembangan produk baru; konsep penentuan pasar; penentuan kebutuhan konsumen; Pengembangan dan pemilihan konsep produk; Desain rinci produk baru; Validasi dan pengujian hasil rancangan dan Penentuan aspek ekonomis pengembangan produk baru, dan HaKI. | |||||||||||||
| Students will be introduced to the role of new product planning and development to increase corporate competitiveness. This course holds following topics: definition of new product development strategy; market definition concept; definition of consumer needs; new product detailed design; design output validation and testing; new product development economic aspect definition and intellectual right. | ||||||||||||||
Pre-requisite
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Co-requisite
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| Required Course | ||||||||||||||
| Learning outcomes | Mahasiswa mampu memahami secara lebih baik konsep/pengetahuan tentang pengembangan produk dan menganalisis serta menerapkan metode dan teknik pengembangan produk pada kasus-kasus hipotetik dan nyata. | |||||||||||||
| Students are expected to be able to have better understanding on concept/knowledge about product development, analyze and apply the product development method and technique for hypothetic and real cases. | ||||||||||||||
| Student Outcomes | a | b | c | d | e | f | g | h | i | j | k | |||
| R | R | R | R | R | R | R | ||||||||
Lecture/Lab Topics Covered
| Week | Topics |
| 1 | Introduction |
| 2 | Preliminary of New Product Planning and Development |
| 3 | Market Definition Concept |
| 4 | Consumer Needs Identification and Definition |
| 5 | Product Concept Identification & Definition |
| 6 | New Product Formulation Component Design |
| 7 | Design Optimation |
| 8 | Midterm Test |
| 9, 10, 11 | Introduction to Detailed Design |
| 9 | Product Testing and Launcing and Economic |
| 12 | Intellectual Rights |
| 13, 14, 15 | Group Project Presentation |
| 16 | Final Test |